In 1994 Peter Jones, his son Eric, and wife Margot Kiser-Jones, fell in love with Ndarakwai’s dry savannah beauty as they came across it while looking for a smaller parcel of land outside Arusha as a base.
Peter, a British archaeologist who worked as Dr. Mary Leakey’s colleague for eight years (1976-’84) at Olduvai Gorge in the Serengeti, had eschewed an academic life to live in the wilds of Tanzania. A safari guide fluent in Swahili, Peter had started his own company,
Tanganyika Films and Safari Outfitters in 1990 to lead his own specialist safaris. Margot, a writer and from Montana, had packed her Labrador Retriever, Zoë, and moved to Tanzania to start a new life with Peter and Eric.

The area, named long ago by the Maasai after cedars native to the area, was a former German (the area saw significant action during WW1 and trenches can still be found on the farm), then British Colonial ranch until Tanzanian Independence in 1961. Ndarakwai was nationalized in 1975. Between 75 and 94 unregulated grazing, tree cutting, and poaching, decimated the ranch’s grasslands and drove out the elephant and other wildlife. The area was turned into a waste-land.

In 1994, the Peter Jones committed himself to restoring the Ranch’s health to support wildlife populations – a bold experiment in self-sustaining conservation. The impact of his efforts have been profound. With protected trees and vegetation, there is now less run-off after the rains, the water table has risen and grass resources improved. Today, elephant, zebra, eland, giraffe, wildebeest, gerenuk, lesser kudu, and mountain reedbuck are among the permanent residents.

In 2002, The Kilimanjaro Conservancy, a nonprofit organization was created to help maintain nonprofit activities in the West Kilimanjaro area - a living, working landscape - that integrates and benefits local populations.

Margot has since moved on and Peter continues to run the project at Ndarakwai.